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Branding applies to businesses and people alike. If you’re a small business owner, crafting a personal brand is an important piece on the way to long-term success. Why you may ask?A personal brand makes a small business accessible.It makes the business memorable and discoverable.It puts a face to a name and affords different promotional opportunities. […]

People don’t necessarily pay for your product or service, they pay for your perceived worth. What is your perceived worth? Your Personal Brand. What are you worth in the eyes of others? People are constantly watching you, stake holders are constantly creative a narrative about you based on sheer perception. Now perception may not be

Your Personal brand is about managing your reputation, even if you don’t own a business or have a career. It is what differentiates you from othersYou won’t be director or manager at X company forever and you probably won’t be running a business forever but you will always be YOU for the rest of your

Succeeding as a female entrepreneur in this day and age will require building your personal brand.The struggle for gender equality is gaining grounds as many movements emerge and more people are getting engaged. Recently the #Me-too campaign swept across Hollywood and that spurred action across the world. The phrase “Me Too” was first used by