People don’t necessarily pay for your product or service, they pay for your perceived worth.
What is your perceived worth?
Your Personal Brand. What are you worth in the eyes of others?
People are constantly watching you, stake holders are constantly creative a narrative about you based on sheer perception. Now perception may not be the truth but it is stronger than reality. It is your reality as perceived in the minds of your stakeholders. They don’t have the time to carry out rational and thorough investigations about you, all they do is look and judge.
They draw their conclusions or perceptions based on what you project consistently over a period of time. PERCEPTION is a frame of reference from which one can see and judge. It is the way you think about or understand someone or something.
We are over 7 billion people on earth and counting, how do you stand out and retain attention?
Your Personal Brand.
So, what is Personal Branding?
‘It is the practice of establishing and promoting yourself, your expertise, and your experience as a brand.’
Personal branding is consistently, deliberately and intentionally figuring out who you are, what makes you unique and using that to position yourself as an expert in your niche. It is the experience others have of you after the meet you or consume your good or service.
It is an inside out process that will require you knowing of a certainty who you are, what you are good at, how you can offer it to the world, who needs what you have and then how much you are worth in terms of money.
You want to avoid conflict ion signals at every turn because trust me there is nothing as irritating as an inconsistent brand.
What is a Personal Brand?
It is your reputation
It is your calling card
It is what you are known for and how people experience you.
It is what the world to see of you. It’s how you’re perceived; what people think and feel about you.
IT is YOUR promise of value, performance and the reflection of your true identity.
It is about bringing who you are to what you do and how you do it.
Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with.
What makes the personal branding journey a unique experience is that it is an opportunity to get in touch with and learn more about the real you so, you can identify your unique skills, strengths and talents.
Tap into your values and passions to find your purpose.
Ready to start your Personal branding Journey?
Book a free strategy session with me
let’s talk about how I can help you create your personal brand, raise your visibility and differentiate your business,!