If you’re just beginning to think about using online tools to showcase your personal brand on your business and social networks, begin with LinkedIn. Whether you are a freelancer, the head of a startup, or a recent college graduate trying to make your professional mark, personal branding is important. Don’t make the mistake of ignoring the opportunities that LinkedIn provides you in this area. If someone takes an interest in you, they will eventually find your LinkedIn profile.
Here are 5 generally accepted tips by experts on how you can go about building and leveraging your personal brand on LinkedIn.
1) USE PROFESSIONAL HEADSHOTS
Use a profile photo that represents not only your professional side but connects with the industry. Avoid the image of you hanging with friends and go for an image representing your involvement with the industry. Try to keep your branding images consistent across all of your online pages. This goes a long way towards ensuring that people remember you, and feel connected to you.
2) CREATE AND DESIGN YOUR NARRATIVE
When someone first comes in contact with your profile, they will make an instant decision to keep reading – or pass on to the next profile – who is probably your competitor. Because of this, you need to focus on optimizing your profile to make it stand out.